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Friday, 2 September 2011

Sustainable Development Needed!

We came across this touching ad that supports sustainable development and rejects mass farming the way it is currently being carried out. Featuring a Willie Nelson cover of the Coldplay song "The Scientist," the ad opens on an idyllic pastoral scene, where a farmer cares for his family alongside pigs and cows. As business grows, his practices industrialize, and as the camera pans right, it follows an assembly line where pigs pass by vats of chemicals, are unnaturally fattened and finally processed into tiny pink cubes (not so much of a metaphor). As the trucks of pork squares roar over a desolate landscape, the farmer realizes the error of his ways and regains control of his farm, going -- sing it Willie -- "back to the start."

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